Financial decision-making is a process that fundamentally affects not only our economic situation but also our quality of life. Alhough finance is traditionally perceived as an area based on rational thinking, facts and figures - reality shows that financial decisions are signinicantly influenced by other factors, such as cognitive, emotional, and social factors, as well as external in?luences. These factors can fundamentally in?luence our decisions and lead to systematic erors, the consequences of which can range from anxiety and decision paralysis to financial losses, debt, and to missed investment opportunities.
| ISBN: | 978-80-7678-378-2 |
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| EAN: | 9788076783782 |
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| Počet stran |
192 stran |
| Datum vydání |
31. 12. 2025 |
| Pořadí vydání |
První |
| Jazyk |
anglický |
| Autor: |
Jana Přílučíková |
| Nakladatelství |
Univerzita Tomáše Bati ve Zlíně |
| Tématická skupina |
999 - nezařazeno |
| Neprodejná publikace. Publikaci je možné poptávat zde: Určeno pro potřeby UTB ve Zlíně |
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Svaz českých knihkupců a nakladatelů