Enhancing Sustainable Innovation through Environmental Orientation: The Role of Dynamic Capabilities and Organisational Resilience in Small and Medium-Sized Enterprises

Although sustainable innovation holds strategic importance in addressing the rising global environmental challenges, how environmental sustainability orientation supports businesses in improving their sustainable innovation outcomes remains empirically unverified. Generally, environmental scholars' theorisation that a sustainability-oriented strategy may produce sustainable innovation as an add-on benefit still needs to be further and fully validated. This research investigated the relationship between small and medium enterprises' environmental orientation and sustainable innovation outcomes to address this gap. Recognising that the association between environmental sustainability orientation and sustainable innovation may not always be direct, the study theorises that dynamic capability (i.e., sensing, seizing and reconfiguration) and organisational resilience (i.e., resilience behaviour, resources and capability) may form part of the boundary conditions that improve environmental sustainability orientation and its impact on small and medium enterprises' sustainable innovation. The study adjoins the dynamic capability theory with the conservation of resource theory to test this relationship among small businesses within a developing economy. This study employed symmetrical (i.e., partial least squares structural equation modelling) and asymmetrical approaches (i.e., fuzzy set qualitative comparative analysis) to determine the different configurations of conditions that produced better sustainable innovation outcomes. Using a twowave data set separated by a period of two weeks, the study surveyed a total of 289 owner-managers of SMEs within three cities in Ghana. A total of 24 responses were not included because no response was received during the second wave, and 33 were also not included because of incompleteness. Therefore, 232 was used for the final analysis, giving a response rate of 63%. Findings from the study confute the implicit and explicit propositions that having all the antecedents of dynamic capability concurrently would generate a better firm performance outcome. Specifically, findings from the fsQCA underscore that having sensing, seizing, and configuration concurrently may not always create improved performance outcomes. It may even constrain the existence of sustainable innovation, especially when its presence is not required in a given context. Additionally, findings from the interactive role of organisational resilience in the environmental sustainability orientation and sustainable innovation relationship revealed that, from being a mere correlation, resilience behaviour, resources, and capabilities mediated the relationship between environmental sustainability orientation and sustainable innovation. These interaction effects were subsequently identified as partial mediation, as environmental sustainability orientation first reported a significant relationship with the endogenous variable (sustainable innovation) and the boundary variables.

ISBN:	978-80-7678-386-7
EAN:	9788076783867
Počet stran	46 stran
Datum vydání	31. 12. 2025
Pořadí vydání	První
Jazyk	anglický
Vazba	e-kniha - pdf
Autor:	Kwadwo Asante
Nakladatelství	Univerzita Tomáše Bati ve Zlíně
Tématická skupina	999 - nezařazeno
	Neprodejná publikace. Publikaci je možné poptávat zde: Volně dostupné na http://hdl.handle.net/10563/59076