The aim of this handbook is to help students gain knowledge of three generic themes of international business, including the environmental context of international business, international
business strategies, and operational management of international businesses. Students are also
expected to develop skills to critically analyse practical issues related to these themes.
Cross-border trade remains a lynchpin of the world economy and, for many companies, provides the majority of their customers. International business operations are transactions across
borders that may be pursued via different forms of corporate structure and types of transaction, depending on the relation of risks and returns that are expected from investments in those
transactions. They may encompass exports and imports, licensing, franchising or subcontracting, outsourcing and offshoring strategies, direct foreign investment into joint ventures, or
greenfield investment.
| ISBN: | 978-80-7408-209-2 |
|---|
| EAN: | 9788074082092 |
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| Doporučená cena: | 279 Kč |
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| Počet stran |
163 stran |
| Datum vydání |
26. 10. 2020 |
| Pořadí vydání |
2nd, revised and updated |
| Jazyk |
anglický |
| Autor: |
Miloslav Pavlák |
| Nakladatelství |
Vysoká škola finanční a správní, a. s. |
| Tématická skupina |
17 - VŠ skripta |
Svaz českých knihkupců a nakladatelů
